Great Lakes Brewing Co.’s annual first pour party to mark the release of Christmas Ale is Thursday, Oct. 20. This year’s release is the 30th anniversary of the cult classic.
Doors open at 11 a.m., with tapping at 11:30 a.m.
This year’s release is the 30th anniversary of the cult classic. The launch party draws thousands, with lines stretched out the door beginning in the early morning. The spicy seasonal ale will begin rolling out in retail distribution Monday, Oct. 24. The brewery’s Christmas Ale, which is available for eight weeks, is brewed with fresh ginger, cinnamon and honey.
The party will include the usual holiday trappings including the traditional first pour VIP contest, where one fan will win a private brewery tour, swag and exclusive access, plus giveaways and more for other winners. The party will include Christmas DJs, karaoke, holiday-themed menu items, photo opportunities and more. Go
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