The awards show, which celebrates advances in sustainability in fashion, plans a digital experience that will include visual FX, augmented reality and hologram technologies
The Green Carpet Fashion Awards — the awards show that celebrates innovation in the world of fashion — is going forward this year as a digital experience on Oct. 10 that will include visual FX and augmented reality, along with talent appearing via holograms. The famed La Scala opera house in Milan will serve as home base for the show.
The show, established in 2017, this year also will include a digital green carpet. In a statement the organizers said that, “Celebrities will grace the digital green carpet and share an exclusive look into their wardrobes showcasing treasured pieces and looks along with a call to action, encouraging all to become active citizens in sustainable fashion.”
Five awards will be handed out on Oct. 10, with each receiving a Chopard-designed statuette made with ethically produced gold. The 2020 awards, says Firth, “will be centered on the values of the future we want to see — whether it is about inclusivity and diversity or about social justice and pioneers. Everything has changed this year and even what we were calling sustainable a few months ago has shifted. The awards will tell the story of this shift and highlight the way forward.
Last year’s Green Carpet Fashion Awards were held on Sept. 22 in Milan during Fashion Week with Sophia Loren, Shailene Woodley, Letitia Wright and Ian Somerhalder among attendees and designers Valentino Garavani and Stella McCartney among the honorees.
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