ABC's GreysAnatomy more than quadrupled its initial rating among adults 18-49 over five weeks of multi-platform viewing and more than doubled its total audience
finished its season earlier than expected due to the coronavirus pandemic. It followed its usual pattern, however, of adding a ton of audience via delayed and digital viewing.
The ABC drama more than quadrupled its initial rating among adults 18-49 over five weeks of multiplatform viewing and more than doubled its total audience. The 35-day figures for the show are the best since its season premiere in September.drew 7.33 million viewers, a same-day season high, and a 1.4 rating in the key ad demographic of adults 18-49, tied for the second best of the season. After five weeks, those numbers rose to 16.5 million viewers — a gain of about 9.
Those gains track with the show's multiplatform numbers for the season as a whole. With five weeks of viewing across platforms,averaged a 5.92 rating among adults 18-49 and 15.7 million viewers, gains of 366 percent in the demo and 152 percent in total viewers from its same-day averages . While the same-day tallies represent less than half of the show's 35-day audience, most of the finale's audience watched within three days . Per ABC, after three days of multiplatform playback, the episode had risen to 13.1 million viewers and a 4.22 rating in the 18-49 demographic.
Nielsen's three-day figures, which account for DVR viewing but not that on Hulu, ABC's app or other platforms, had the finale at 9.85 million viewers and a 2.3 rating in the demo. That means digital platforms accounted for about 3.25 million total viewers and almost 45 percent of the 18-49 rating over three days. The remaining four-plus weeks added 3.4 million more viewers and 1.76 points to its 18-49 rating.
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