Fourteen years after the debut of her Harajuku Lovers fragrance collection, we asked Gwen Stefani about the praise, the backlash, and the lessons she’s brought into her most recent beauty venture. What she said stunned us.
There's pop-punk Stefani with baby blue hair and bindis. Ska-era Stefani with platinum blonde hair, a bikini top, and cargo pants. And Harajuku Stefani, who we'll get to in a minute. The last year ushered in another phase of Stefani’s career with the launch of GXVE Beauty, a vegan line that features her signature red lip color and a few other beauty staples, such as shadow palettes and gel eyeliners.
GXVE isn’t Stefani’s first beauty brand, though. Before that, there was Harajuku Lovers. The fragrance line launched in 2008, four years after the release of her solo albumwhich took inspiration from Japan’s Harajuku subculture for its visuals and marketing .
In recent years, the "L.A.M.B" universe, along with some of Stefani’s other projects, has been the subject of many conversations surrounding.
"That was my Japanese influence and that was a culture that was so rich with tradition, yet so futuristic [with] so much attention to art and detail and discipline and it was fascinating to me," she said, explaining how her father would return with stories of street performers cosplaying as Elvis and stylish women with colorful hair. Then, as an adult, she was able to travel to Harajuku to see them herself. "I said, 'My God, I'm Japanese and I didn't know it.
"If [people are] going to criticize me for being a fan of something beautiful and sharing that, then I just think that doesn't feel right," she told me. "I think it was a beautiful time of creativity… a time of the ping-pong match between Harajuku culture and American culture.
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