'When Gwyneth personally expressed interest it was obviously so flattering and really exciting because she really understands clean and health.'
Saie, the clean makeup line launched by blogger Laney Crowell, has raised a seed round and now counts Gwyneth Paltrow among its investors.
“We launched exclusively with Goop, so when Gwyneth personally expressed interest it was obviously so flattering and really exciting because she really understands clean and health. Those things are so important to us,” Crowell said. This is not Paltrow’s first beauty investment. Beyond Goop, she has also backed Juice Beauty and Blo Blow Dry Bar.
“The whole direction of our glow products is this isn’t your blinding highlighter, it’s not strobing, it’s a subtle, beautiful look that coincidentally looks amazing on Zoom calls,” Crowell said. Saie also started making hand sanitizer. It’s not for sale, but it goes out with every box, Crowell noted.
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