Fifteen years after launching her lifestyle empire, Paltrow introduces Good.Clean.Goop. a new skincare line for the masses.
, featuring beaded turkey pillows and festive mushroom wreaths. Now, another style icon favored by the 1% is bringing her wares to the masses. Gwyneth Paltrow’s Goop beauty products, typically only found at Sephora or Net-a-Porter , will be available nationwide at Target and on Amazon on October 22.
The lifestyle mogul is launching a new accessible brand called Good.Clean.Goop And though it’s priced at a budget-friendly $19.99 to $39.99, it still meets the same strict ingredient standards as the pricier Goop skincare line—meaning no synthetic fragrances, GMOs, gluten or anything that’s not cruelty-free. In addition to skin, body, and haircare essentials, the launch also includes four supplement chews meant to support immunity, skin health, cognition and mood.
You can easily treat yourself to an at-home spa moment by following up The Body Facial Exfoliating Scrub with the vitamin-E-packed Naked Elixir Body Oil or The Replenishing Cream, formulated with ceramides, avocado oil, niacinamide, and shea butter.Also in the mix: a gentle coconut and sugar-based cleanser, an anti-aging serum with niacinimide and tranexamic acid, a gel-cream moisturizer and a vitamin C eye serum.
Say what you will about Paltrow’s penchant for woo-woo wellness experiments—her skincare line has proven to be effective, luxurious and generally fabulous. We’re hoping this foray into the lower echelons of the market will be just as top-notch.
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