Many gyms and fitness studios had to quickly diversify their offerings in order to attract customers during the pandemic – and some say those changes worked so well, they’re permanent.
One day in January, a once-regular customer at Fuel Training Studio in Newburyport, Massachusetts, stopped in to take a “shred” class. She hadn’t stepped foot in the gym since before the pandemic.
They weren’t alone. Gyms and fitness studios were among the hardest hit businesses during the pandemic, hammered by lockdowns and then limits on the number of people they could allow in for classes and workouts. Unlike bars, restaurants and live venues, there was no industry-specific federal aid given to health clubs. Twenty-five percent of U.S. health clubs and studios have closed permanently since the pandemic began, according to the National Health & Fitness Alliance, an industry group.
Guy Codio, who owns the NYC Personal Training Gym in New York, went from nine to four trainers during the pandemic and had to pivot to online training sessions. In 2021, he moved to a different space with lower rent and started renting out space to others in the health and wellness industry including physical therapists and massage therapists.
“If a person is feeling worried there are measures we take, we do have masks or we have them in during different hours when there's less amount of people,” he said. “People just love being outside, especially when it’s really nice out in the spring, even in the summer when it’s hot,” she said.
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