H&M has released a £35 boho dress as part of its SS22 collection, inspired by the autumn/winter 2024 runway trend that was set in motion by Chloe's latest collection
High-street fashion giant H&M has unveiled a £35 boho dress that's causing a stir in the style world, reflecting the autumn/winter 2024 runway trend. The trend was notably kick-started by Chloe's latest collection from designer Chemena Kamali and has since gone viral, with stars such as Sienna Miller, Zoe Saldana, Greta Gerwig, and Emma Mackey seen in similar flouncy, ruffled chiffon dresses at glitzy events.
One thrilled customer praised the dress, saying: "Okay, I'm SUPER SURPRISED by this dress. I am a plus size, 46 DD woman and I purchased a medium. It fits PERFECT! I have to add that I have smaller arms, so for those of you who may have larger arms, it may run a bit tight. I am short and it does touch my ankles. This is still a GREAT DRESS to wear over EVERYTHING. GET THIS DRESS!."
The brand has successfully recreated the look for a fraction of the designer price tag. This style has taken the fashion industry by storm, and H&M's budget-friendly option means anyone can embrace the boho-chic trend, even without a high-end budget, reports the Manchester Evening News.
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