“We didn't want to file this lawsuit, but we had to protect our business”.
However, just a week after its launch, Hailey is now embroiled in a lawsuit by a fashion label named Rhode, co-founded by Purna Khatau and Phoebe Vickers.
The statement continued: "This is a textbook case of reverse confusion, in which a massive junior trademark user threatens to trample a smaller senior user's market." In a further statement shared on Rhode clothing's Instagram account, co-founders Purna and Phoebe wrote: "We're two women entrepreneurs who met in college, built the RHODE brand, and put years of hard work into our minority co-owned company."Today, we were forced to file a lawsuit against Hailey Bieber and her new skincare line. We didn't want to file this lawsuit, but we had to in order to protect our business.
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