The lawsuit comes a week after Hailey's skincare brand made its debut
In a lawsuit filed in Manhattan federal court, the label founded in 2014 by Purna Khatau and Phoebe Vickers and carried by luxury retailers including Net-a-Porter, Matchesfashion, and Neiman Marcus, alleges that the model and influencer, whose middle name is Rhode, and two of her companies, have created market confusion by marketing a skin care line using the same name. The case calls for the court to protect the Rhode trademark and block Ms. Bieber’s use of the brand “Rhode” name.
Bieber’s counsel attempted to buy the fashion company’s trademark registration in 2018, but after the co-founders declined to sell, Bieber continued to seek registration on the name and launched her brand, according to a legal statement seen by.
Hailey Bieber, married to Justin Bieber, is a celebrity with over 45 million followers on Instagram, another 9.2 million on TikTok, and a circle of A-list friends including fellow beauty entrepreneur Kylie Jenner. She has leveraged social media to promote her brand, with a single post promoting the beauty brand by Justin Bieber garnering over 1.5 million likes. Already, some consumers on Instagram have been tagging the wrong Rhode in photos.
“We didn’t want to file this lawsuit, but we had to in order to protect our business. While a global brand, we are still a young and growing company, and we cannot overcome a celebrity with Hailey’s following using our company’s name to sell related products,” said Khatau and Vickers in a joint statement. “We welcome competition — we just don’t want competitors using our name.” Sales of the Rhode fashion brand are projected to hit $14.5 million this year, the lawsuit states.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Rhode, the Fashion Brand, Is Suing Rhode, Hailey Bieber's Beauty LineIn a joint statement released to the press, co-founders Purna Khatau and Phoebe Vickers said they 'were forced to file a lawsuit... in order to protect our business.'
Weiterlesen »
Hailey Bieber sued for trademark infringement over Rhode skincare lineThe model, who launched her Rhode skincare line on June 15, is being sued for trademark infringement by an 8-year-old fashion brand of the same name.
Weiterlesen »
Hailey Bieber Sued By Fashion Creators Over Her New Skin Care Line's Name, RhodeTwo former college roommates who created a successful clothing line under the “Rhode” trademark sued model Hailey Bieber on Tuesday, saying she’s creating market confusion by marketing a skin care line under the Rhode name.
Weiterlesen »
Hailey Bieber's New Skincare Brand Rhode Faces Trademark LawsuitHailey Bieber is facing a trademark lawsuit against her skincare company, rhode.
Weiterlesen »
Hailey Bieber’s Rhode Beauty Brand Sued for Trademark InfringementA week after launch, Hailey Bieber’s new beauty venture is under controversy.
Weiterlesen »
Hailey Bieber’s Skincare Brand Sued for Trademark InfringementLess than a week after launching her new skincare line, Rhode, Hailey Bieber is being sued for alleged trademark infringement.
Weiterlesen »