The model, who launched her Rhode skincare line on June 15, is being sued for trademark infringement by an 8-year-old fashion brand of the same name.
‘s legal team claims Bieber tried to acquire the trademark from design duo Purna Khatau and Phoebe Vickers in 2018; when they refused, Bieber allegedly went forward with launching her own Rhode brand anyway.
“While a global brand, we are still a young and growing company, and we cannot overcome a celebrity with Hailey’s following using our company’s name to sell related products,” they said.entrepreneurs, we wish her every success. Hailey has hard-earned star power and influence. She could choose any brand for her company. We have only the brand that we’ve built.”
The two business owners are asking the court to block Bieber from using the Rhode name to avoid any confusion between their brands.
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