As the global film sector still reels from COVID-19, dealmakers (virtually) descending on Toronto hope the need for content will drive sales
Back in June — when uncertainty reigned — the Cannes Virtual Film Market offered a reason for optimism, with strong presales for in-development titles hoping to hit theaters in 2021 or 2022."Cannes was a huge success, and we were selling movies internationally like we haven’t done in years," says CAA’s Roeg Sutherland."There were a lot of unknowns. We didn’t know what was going to happen. But the world was buying. Buying for the present. Buying for the future.
Fast-forward three months, and the COVID-19 picture is still murky. As such, the Toronto market, which kicks off Sept. 10, will test the worldwide appetite for finished films ready for release. The accompanying festival, which will allow only Canadian citizens to attend, is typically packed with big commercial films and awards-season hopefuls. But this year’s pickings look slim.
Still, U.S. distributors plan to log in and screen sales titles."There hasn’t been a market that we haven’t bought at since COVID started, and we don’t expect TIFF to be any different," says Neon CEO Tom Quinn, who bought Spencer, Pablo Larraín’s Princess Diana feature starring Kristen Stewart, in Cannes. And the deep-pocketed streaming platforms — including new kids on the block Disney+, HBO Max and Apple+ — also are buying .
Furthermore, a smaller-than-usual pool of already-released Oscar hopefuls could buoy the buzzworthy titles on offer, including these on THR’s TIFF Hot List.Berry’s directorial debut, in which she stars as a disgraced MMA fighter trying to regain her place in the cage and the affections of her distant son, could tap into the underdog appeal of Darren Aronofsky’s 2008 TIFF hit
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