U.S. consumers are expected to spend $2.6 billion on candy or more than $25 on average.
Published 5:08 PM EDT Sep 25, 2019According to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics, Add in other Halloween purchases – costumes, decorations and greeting cards – and altogether shoppers said they plan to spend an average $86.27 for the holiday or $8.8 billion in total spending, down from $9 million last year.
According to the retail federation's survey of more than 7,400 people, 68% of Americans plan to celebrate with 69% saying they will hand out candy, 49% decorating homes and 47% dressing in costume.IHOP's special Halloween menu features Addams Family spooky meals and Kids Eat Free dealThe survey also found social media is influencing Halloween purchases.
While online search is still the biggest Halloween driver, Pinterest, Facebook, YouTube, Instagram and Twitter have grown in popularity for costume and decoration inspiration since 2015, the survey found. “Spending hasn’t changed much over the past few years, but we are seeing a noticeable increase in consumers whose Halloween purchases are inspired by their friends, neighbors and even celebrities on social media," said Matthew Shay, the retail federation's president and CEO, in a statement.Pinterest was the choice of 25% of women but only 12% of men, while 19% of men cited YouTube compared to 10% of women. Instagram was split at 15% of men and 14% of women.
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