Fewer Americans will mark Halloween, but they'll spend a record high, making for a cheery holiday season
Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.Just 58% say they will celebrate Halloween, but average spending per person is expected to hit a record high of $91.12 this year, according to a survey this week from the National Retailers' Federation.
"Although fewer are celebrating this year, the ones who are aren't shying away from Halloween-related purchases, spending $11 more on average," Prosper Insights head of strategy Phil Rist said.
The Covid-19 crisis means far fewer people are planning to hold Halloween parties, go trick-or-treating or visit haunted houses. But their plans to spend more than ever on cards, decorations and candy bodes well for retail spending overall. "Given that Halloween spend typically serves as a useful proxy for holiday shopping, that's a positive signal," she said.The Black Friday sales, the day after Thanksgiving mark the start of the holiday-season shopping spree, and now serves as the most telling indicator for how much Americans might spend over those crucial week.
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