Capitol Music announced that it would “commit” to release Halsey’s song “So Good” on June 9 after the singer claimed her label wouldn’t let her drop the song without a “viral” moment on TikTok.
“My record company is saying that I can’t release it unless they can fake a viral moment on tiktok,” she continued. “Everything is marketing. I just want to release music, man. And I deserve better tbh.”The singer is currently signed to Capitol Records under Universal Music Group. “
Our belief in Halsey as a singular and important artist is total and unwavering. We can’t wait for the world to hear their brilliant new music,”The TikTok video, which has reached over 7.7 million viewers since being uploaded, has a comment section full of users certain that they’ve cracked the music business code — that the video of Halsey complaining about having to make TikToks for marketing is actually the TikTok they made for marketing.
Halsey followed up her initial post with another video showing the behind-the-scenes game plan. According to an unknown voice in the background, the song title, “So Good,” would come first so that the TikTok audio would have an accurate name, optimized for searching on the app. Then, the artwork would be unveiled next. If Halsey agrees with not sharing the release date quite yet, they can get the ball rolling between Monday and Wednesday of this week.
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Short Social Video Showdown: TikTok Just Beat YouTube In This Key MetricI’m a contributing writer for Forbes covering Google and Alphabet. I'm also a writer and curator for Inside.com, where I have covered a variety ot topics, ranging from automotive to Google. Send tips, pitches or notes via email (jjohanmoreno.com) or on Twitter (dudejohan).
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