The musical was watched in July on Disney+ by almost three times the number of people who watched the second widest-reaching title of that month, Netflix’s true-crime docuseries “Unsolved Mysteries…
7Park measures the number of unique users who tune into titles on a daily basis and how long those users spend with titles via audio content recognition. The research firm utilizes a census-balanced panel in the range of 15,000-25,000 U.S. households watching via connected TV .
Watching at least 2 minutes of a program is counted toward share of viewership. Mobile viewing is not measured by the 7Park panel. Perhaps equally impressive is the idea that “Hamilton” accounted for more time spent across 7Park-measured SVOD platforms than such tried-and-true rerun hits as “Grey’s Anatomy,” “The Office” and “Parks and Recreation,” which don’t even compare to Lin-Manuel Miranda’s musical in terms of total runtime., which is roughly four times the average length of a “Grey’s” episode.
“The Office” and “Parks” episodes are about half as long as those of “Grey’s” on average, but the total runtimes of those catalogs still way outrun “Hamilton,” which illustrates the same point. And that point is it doesn’t seem like there were a ton of people who clicked on “Hamilton” and left after two minutes, which Disney+ competitor Netflix deems long enough to count as a view and
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