Harley-Davidson has stopped production and deliveries of its first electric motorcycle after discovering a problem related to the vehicles’ charging equipment
By Bob Tita and Austen Hufford Oct. 14, 2019 1:10 pm ET Harley-Davidson Inc. HOG -0.88% has stopped production and deliveries of its first electric motorcycle after discovering a problem related to vehicles’ charging equipment, a major setback for a product the company is counting on to rejuvenate sales.
The motorcycle maker told some of its dealers last week that it was suspending production as it conducts tests on the vehicle’s charging mechanism. Harley is banking on the electric bike to help jump-start sales in its core U.S. market. The company in July cut its forecast for motorcycle shipments and reported weaker results in its latest quarter.
“This is disappointing for all of us,” Michelle Kumbier, the company’s chief operating officer, wrote in the memo viewed by The Wall Street Journal. The company asked customers and dealers to only use a professional type of charger available at its dealerships rather than electrical outlets at their homes. The company said the bikes, with a suggested retail price of $30,000, are still safe to ride.Write to Bob Tita at [email protected] and Austen Hufford at [email protected]
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