Harley-Davidson's motorcycle sales are struggling. Competing with Bird, Lime, Uber and Lyft might be an answer.
The classic brand, which has been around for 116 years, is looking to reinvent itself as more scooters, e-bikes and ride-sharing services hit urban communities and offer alternative ways to get around in congested cities. New transportation companies such as Bird and Lime have launched thousands of rentable e-scooters in cities but continue to face questions about product quality and safety. Harley-Davidson thinks it can do better, delivering eco-friendly but thrilling power for short distances.
Harley knows it needs to shake things up, and perhaps commuters who've tried scooters and e-bikes or use ride-sharing services could opt for a Harley vehicles in the future instead. Harley-Davidson buys electric bike maker for kidsHarley-Davidson, a brand built on roaring gas engines, finds itself among a growing number of companies building electric products with environmental benefits. Air quality is expected to improve in cities as fewer vehicles give off emissions.
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