He's joining the slew of other celebrities who have their own beauty brands
, it-boy and rockstar sensation, is at the top of the list. With a music catalog full of undeniable taste, fashion partnerships that would make any A-lister jealous, and an affinity for challenging conventional norms of the male gaze as it relates to gender theory, he's pretty cool.Continuing his modus operandi of blurring the lines of traditional masculine and feminine concepts, Styles announced the launch of his new beauty line, Pleasing, set to come out in full next year.
"It's always those moments that I find have the longest-lasting effect on me, in terms of sparking something wonderful in me," Styles said."I really think that the essence of Pleasing is finding those little moments of joy and showing them to people."
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