For all his current success and acclaim, the world's biggest young rock star continues to be ignored at rock radio.
If you were to invent an artist to keep the flame burning for classic rock in a musical mainstream increasingly unfriendly to the genre's traditions, they'd probably look and sound a lot like Harry Styles.
There are few indications to this point, though, that many are interested in doing so with Styles. While"Watermelon Sugar" continues to climb at pop radio, only one station monitored byfor our Alternative Songs airplay chart has attempted to play it: Alt 92.3 in New York, which gave it a paltry two spins in the prior tracking week.
It's also worth noting that pop radio has also been slow to embrace Harry Styles -- even going back to the One Direction days, where despite the group's massive popularity, they only ever notched two top 5 hits on Mainstream Top 40 . By choosing"Adore You" as an advance single from-- following the more reintroductory first taste"Lights Up" -- Styles' team made their priorities clear.
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