Exploring a formal auction comes as the toy giant says eOne is no longer “supporting” its branded entertainment strategy.
up for a possible sale as it explores interest fielded in the film and TV production and distribution unit.
“Following our recent Investor Day where we introduced our new branded entertainment strategy, Blueprint 2.0, we received inbound interest from several parties for the part of the eOne television and film business that while valuable is not core to our go-forward strategy. This interest informed our decision to explore a sale process,” Chris Cocks, Hasbro’s CEO, said in a statement on Thursday.
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