Have A.I. and a smile: Coca-Cola leveraging artificial intelligence to improve customer service, ordering
Tech expert Jessica Melugin discusses Twitter CEO Elon Musk's concerns about artificial intelligence and his claims the U.S. government had access to Twitter DMs on 'The Evening Edit.'into its services and products. , the soft drink company said it was adopting emerging technologies like AI to "drive new approaches, more experimentation and improved speed to market."
Within a month of this partnership, Coca-Cola launched the "Create Real Magic" platform, which allowed consumers to create original artwork with assets from the company’s archives. Coca-Cola said it was also experimenting with ways to leverage AI "to improve customer service and ordering as well as point-of-sale material creation in collaboration with its bottling partners."
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