AT&T CFO John Stephens considers HBO Max, the company’s forthcoming streaming entrant, as a “real bargain” at $15 a month given its broad reach and depth of programming. The s…
has recently begun offering promotional discounts of $12, undercutting the most popular tier of Netflix’s service.
Stephens said the company will “see how that plays out. We’ll try to do things differently with regard to bundling.” As the company gets customer feedback, “We’ll make adjustments.” Asked by moderator Craig Moffett about how the company is coping with production shutdowns due to COVID-19, Stephens said “there will be impacts through the year” on the balance sheet. Any production that had to halt this spring can’t be expected to be completed for “some months, if not longer” but the company is hopeful for gradual reopening as 2020 unfolds.
Warner Bros., compared with the other major parts of WarnerMedia, is in a vulnerable position given its theatrical film pipeline, Stephens said. Asked about the studio altering the traditional 90-day theatrical window, he said the company would “continue to work with theater owners.” The company’s release ofand heading to video on demand on Friday, will be a test case. “We’ll learn from that,” Stephens said.
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