The forthcoming HBO Max streaming service needs the reach of its parent company ...
WarnerMedia will be able to market the service to the tens of millions of customers of AT&T’s wireless, DirecTV and television services and introduce them to the programming, Robert Greenblatt, chairman of WarnerMedia Entertainment and Direct-to-Consumer, said late on Tuesday.
Netflix reported nearly 152 million paid memberships as of the end of June. Apple Inc plans to offer its TV service, Apple TV+, for free for one year to anyone who buys a new Apple device, putting the programming in front of potentially 130 million or more iPhone users alone, according to Wall Street estimates.
AT&T has said it has more than 170 million direct customer relationships through TV, phone and broadband services. It also operates 5,500 retail stores. AT&T executives remain committed to a big push into entertainment under Chief Operating Officer John Stankey, Greenblatt said.
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