HBO Max Pa’lante!, the social-first audience initiative aimed at driving culturally-relevant programming on HBO Max is launching the Pa’lante! Promise. Through a creative partnership with OneFifty …
creatives whose work has a strong cultural aesthetic and features Latinos in front of and behind the scenes. The initiative includes a slate of original projects and a roster of OneFifty-acquired Latin films that will premiere on HBO Max.
“Visibility and opportunity is everything,” said Jessica Vargas, Director of Multicultural Marketing, HBO Max and HBO. “The Pa’lante! Promise and WarnerMedia OneFifty is a great example of a network creating a platform where Latin creatives and their work are supported and elevated, through promotional campaigns that resonate with our audience in an authentic way.
“We are thrilled and excited to be collaborating with HBO Max Pa’lante! on this exciting and powerful slate of projects. This slate captures the vision of the amazing artists involved and that of OneFifty,” said Axel Caballero, Head of WarnerMedia OneFifty & Vice President, Artistic and Cultural Innovations.
The HBO Max and WarnerMedia OneFifty slate of Latin content, helmed by Latino filmmakers, that will premiere on HBO Max in the next year includes:After losing his partner of 15 years, Salvador must confront his late partner’s estranged son, Anthony, who was unaware of his father’s homosexuality.is a 3D animated short film that, without dialogue, addresses humanity’s struggle against misfortune.
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