Despite many leaders' persistent wariness of digital health companies, we expect to see more partnerships forged in the coming year:
, health tech companies might still have a long way to go when it comes to establishing themselves as viable partners for entrenched health firms.
Nearly half of respondents think that digital health companies don't understand the market they're operating in. This notion could be fueled by tech firms' notoriety for adopting the "" approach touted by tech guru Mark Zuckerberg, which doesn't always fly for companies operating within the strict regulatory confines of the healthcare industry.
More than one-quarter report that digital health products aren't useful — either because they're not effective or don't cut back on spending. This is likely because potential partners feel bogged down sifting through the
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