A match made in Y2K heaven: Heaven by marcjacobs and Blumarine have joined forces on a capsule collection.
“I remember lusting after Blumarine advertisements. There was something very powerful about the way the brand depicted women, and I felt instantly moved by these images,” Nirui continued. “There are so many parallels between Blumarine and Marc Jacobs, then and now, and I think this collection makes total sense for both of us. I love the way Nicola [Brognano, Blumarine’s creative director] and his team interpreted Marc and the Heaven brand codes in his very Blu way.
“Each piece of the capsule is a gem and truly reflects today’s spirit, balancing ease and coolness in the most feminine and lighthearted way,” Brognano echoed. A dedicated campaign capturing the spirit of self-expression of both brands was also developed with artist Petra Collins as photographer. A cast of young models styled by Lotta Volkova dons the collection in a high school, further amplifying the youthful energy of the collection.
The capsule is carried exclusively at Marc Jacobs and Blumarine’s e-commerce platforms, at the Heaven stores on Fairfax in Los Angeles and London as well as at the Dover Street Market locations in New York, L.A. and London. Prices range from $95 to $395.
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