Top food brands see prices soar
"Our research shows the shocking rate of inflation on some of the nation's favourite branded foods, which is much higher than the national average and highlights why it is so important for retailers to provide people with a choice of product ranges," said Sue Davies, head of food policy at Which?.
While consumers could save money by shopping around, people could be paying over the odds if they live in areas not well served by a choice of larger supermarkets or by retailers that stock cheaper own-brand and budget ranges. "Supermarkets must ensure budget lines for healthy and affordable essential items are widely available across their stores including smaller convenience stores," Ms Davies added.more shoppers were turning to supermarkets' cheaper own-label goodsIt warned that prices may continue to climb, with its head of retail and consumer insight Fraser McKevitt saying it was "too early to call the top" of where costs might peak.
For months, food manufacturers have been warning that they would need to increase prices because of the cost of raw materials and energy going up, partly due to the ongoing conflict in Ukraine.over the fact the US giant tried to boost the prices it was charging the UK's biggest supermarket, with some Heinz products even disappearing from the chain's shelves briefly.
She said that the producer is absorbing costs as much as possible, but added: "Regrettably the cost increases are so significant we do have to pass some of these on to ensure our farmers and our production facilities can continue the supply of products."
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