Sanrio is partnering with the NFT company Recur to offer digital collectibles featuring the beloved character beginning next year.
“We understand that we’re welcoming millions and millions of new fans across all the IP that we have into this ecosystem, into crypto, and we can make sure they can enter it in a way that they understand,” Recur co-founder and co-CEO Zach Bruch toldWhile it’s not immediately clear how many collectibles will be created through the Sanrio partnership, Recur co-founder and co-CEO Trevor George said it would be an “entire Hello Kitty world of many collectibles,” though other Sanrio characters are...
The Hello Kitty NFTs will join other popular characters that Recur has brought into its NFT portfolio. Last month,
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