What exactly are actors asking for, in terms of salary, profit-sharing, and the use of AI, as they take to the picket lines this week?
This is the big one, apparently, and for obvious reasons: The streaming economy, which has partially disconnected the world of TV and film production from traditional advertising and the box office,
has had a massively deforming impact on how actors and other professionals on projects get paid. Streaming shows don’t generate residuals, one of the oldest forms of profit-sharing for performers, drying up one of the steadiest revenue sources in the acting world.
. The union has suggested that the studios agree to use valuations determined by third-party company Parrot Analytics—one of several firms trying to make a business out of figuring this stuff out—but apparently aren’t wedded to anykind of revenue sharing needs to be put back in place so that the people who make very successful TV shows can actually profit off of them again. Drescher has called this issue her top priority.
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