Here is a smart business reason why corporations should wholeheartedly embrace Earth Day:
Share to linkedinToday is Earth Day, one of the most important internationally celebrated environmental events of the year. It's a day dedicated to increasing awareness and appreciation of our planet.
Younger generations place value in climate control and the environment as an important part of their lives. Unlike older generations, they look at their careers in a different, more holistic way. Millennials and Gen-Z people seek a meaningful career with a reasonable work-life balance. They are not as caught up in the superficial trappings of so-called success, like Baby Boomers.
By having an eco-friendly corporate mission, companies will appeal to the best and brightest of the upcoming generations. It will make the companies much more competitive by gaining these talented individuals.
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