Nordstrom and rewardStyle answered all your burning questions about how the 'Super Bowl of swipe-ups' works behind the scenes.
Does Nordstrom recruit influencers for the sale? Are they paid to advertise it?
RS: We leave it up to the influencers to promote what they like. Some may choose to base it on what typically sells best for them in general, while others may base it on what has historically been popular during past sales events. Nordstrom also gives their influencer partners the freedom to choose the products they’d like to showcase. They put trust in influencers and see success in giving them the choice to promote what they personally like.
Last year, it seemed like a lot of stuff we saw online sold out before the general public had access to the sale. Is Nordstrom taking measures to prevent this? NS: Partnering with influencers is one way that we bring awareness of Anniversary Sale to our customers. As a public company, we don’t break out influencer commissions or sell-through as a percentage of sales.
RS: This has been a huge annual moment for rewardStyle influencers for many years. For some, this event is even bigger than holiday, in terms of earnings, and a big part of their annual sales.Are items made specifically for the sale? Are they the same quality as all other Nordstrom items?
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