Dominating again after a nearly two-year hiatus from snowboarding, Chloe Kim is one of the top-earning athletes at the Beijing Olympics.
in the major North American sports leagues, virtually all Olympic athletes struggle to secure sponsorships, and it’s even tougher sledding for Winter Olympians than for Summer Olympians. On top of that, action-sport athletes like Kim have a limited competition schedule, without a coherent world tour, which means fewer chances for exposure than sponsors could get with, say, alpine skiers. Kim may also have lost some marketing opportunities during her time away from snowboarding.
Yet even with all of those caveats, Kim is doing good business away from the slopes, ranking among the highest-paid Olympians in Beijing. That is particularly striking because, while she has an impressive 733,000 followers on Instagram and 264,000 on Twitter, she is not especially active on social media, a growing point of emphasis for advertisers.
Kim’s portfolio includes major consumer brands like Monster Energy, Nike and Toyota, and she switched a major equipment sponsorship in 2020 from Burton to Roxy, picking up the opportunity to. Kim is also one of the four athlete cofounders of women’s sports media platform Togethxr—alongside the WNBA’s Sue Bird, Olympic swimmer Simone Manuel and soccer star Alex Morgan—and she is part of a new NFT drop through game developer nWay.
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