Facebook ad boycotts put less than 5% of revenue at risk: analyst
Facebook shares fell in premarket trading on Monday, after Diageo and Starbucks became the latest companies to halt advertising on social-media platforms over ineffective policing of hate speech.
On Sunday, coffee giant Starbucks SBUX, -3.08% said it was “pausing” advertisements on all social-media platforms, and would “continue discussions internally, with our media partners and with civil-rights organizations in the effort to stop the spread of hate speech.” On Friday, Unilever UN, -0.58% ULVR, -2.19% said it would halt U.S. advertising on Facebook and Twitter through year-end. Its Ben & Jerry’s ice-cream unit had previously announced a Facebook ad pullout.
The boycotts stem from a #StopHateforProfits campaign announced by a coalition of civil-rights and other groups, including the Anti-Defamation League and the National Association for the Advancement of Colored People, which has asked Facebook advertisers to show that they won’t support companies that prioritize profits over safety.
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Starbucks suspends all advertising on social media platforms - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
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