Wall Street weighs in on Apple's latest product launch event.
Wall Street is mostly finding the positive in Apple 's product launch event. The technology giant on Tuesday unveiled the iPhone 15 and an Apple Watch and rolled out a slew of updates widely anticipated by analysts, with one major exception: Apple implemented a $100 increase for Pro Max iterations by eliminating the previous 128 GB Pro Max model.
mountain Apple shares fall a day after launch event "We think the event was largely as expected — offering incremental updates with few surprises," said Wells Fargo analyst Aaron Rakers in a Tuesday note. The impact of price hikes Limited price increases from Apple warranted mixed reviews from Wall Street. Many analysts expected hikes around $100 and $200 for the beefed up Pro and Pro Max iterations.
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