The metaverse has opened up a new world for fashion, but with it comes a difficult conversation about physically impossible beauty standards.
, a size-inclusive digital community, thinks “a lot of people believe more progress has been made than actually has”. He adds that because “of the commercialised model of the beauty industry, people are encouraged to celebrate inclusivity and self-love, but it really hasn't been a priority yet to be able to feel that internally.
In 2007, following the increased use of online games and chat rooms, Stanford University researchers Nick Yee and Jeremy Bailenson set out to determine whether a person’s behaviour changes or conforms based on their avatar, independent of who they are in real life. They coined the term, the Proteus Effect to describe this phenomenon, which has proven to be true time and time again.
In readily available metaverses like Meta’s Horizon Worlds, Decentraland, Sandbox and the fashion-forward IMVU; people can customise 3D avatars to represent themselves as they explore, play and interact with others. And how they choose to design their avatars is entirely up to them. Charli Cohen, the CEO of the digital fashion company, explains that there are many more ways to represent your identity in the metaverse than on traditional social media.
“In reference to our study, BIPOC individuals who took part in the research were in agreement to representing themselves in the most accurate way possible, believing that not being defined by skin colour is a very white concept,” explains Lydia Birgani-Nia Head of Marketing and Communications at IoDF. where she predicts what the future of AI-influenced beauty standards could look like if Meta CEO, Mark Zuckerberg pioneers this next phase of the internet.
She points to the “enhanced features” and youthful appearances of Zuckerberg, Jeff Bezos and Elon Musk. “These are the people creating the framework for filters and Meta avatars. These are the people enforcing society’s beauty ideals,” she says. While 73.2% of the tech industry are
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