Why did all those people spend hours and hours in line for a Figment popcorn bucket at Disney World last week? We dig into the theme park story that so many media outlets wrote about this week.
It’s not often that theme park news gets mainstream coverage, but when it does, it’s frequently treated as something weird or funny or embarrassing. Case in point: many outlets reported on the Figment popcorn bucket that Disney fans lined up for last week, with the wait at one point reaching up to seven hours. Yes, that’s a little ridiculous, and something I personally would never do—I can tolerate lines for an attraction, but not for snacks or souvenirs.
Figment’s original ride was an ode to the power of imagination, and like many early rides in the park that is now known as Epcot, it was slow, lengthy, and built around multiple showpiece scenes filled with audio-animatronics. Many of the early Epcot rides were replaced throughout the ‘90s for experiences that were shorter, more thrilling, or cheaper to maintain, with the original Journey into Imagination going away in 1998.
First off there’s the obvious cynical reason, which is to make a quick buck. Exclusive theme park merchandise often sells for a lot of money on sites like eBay. It’s been very common for years for Florida residents to swing by Disney World on the release day of something like this popcorn bucket, buy up as many as the park allows them to , and then flip them online at a great profit to collectors who couldn’t make it down to Orlando.
That popularity could be written off as pure nostalgia, but I’d say it’s also a testament to the enduring vision that Disney’s Imagineers introduced when the original EPCOT Center opened in 1982. EPCOT had grander ambitions than bringing popular movies or characters to life; it aimed to track the history of humanity and show where technology would take us in the years to come.
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