Hermès celebrates the materiality of earth in theatrical Milan Design Week 2024 spectacle

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Hermès celebrates the materiality of earth in theatrical Milan Design Week 2024 spectacle
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Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design.

is a mystical experience: the expansive darkness of the space doesn't suggest any product displays, instead anchoring the guests' vision to the floor, created as a showcase of sixteen different traditional flooring patterns in hues of greys, browns and reds.

Meanwhile Hermès creations are hidden behind a wall, an illuminated slit in the back wall suggesting the displays and guiding visitors to the discreet corridor, where iconic objects are shown alongside new designs and pieces from the past few years . New blankets in rich hues and patchwork-like patterns are presented alongside 1960s silk jock outfits, adding a touch of visual humour to the display.

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