Recently, the Hermès band has been stretching into technology, not just as an alternative channel of distribution, but in products through its Apple watch partnership. And now it has set its sights on the Metaverse as the next frontier.
classified as new in 2021, its stores are where customers can get the full brand experience.
“It’s going to be a small, charming store,” shared Hermès’ Bob Chavez who oversees the Americas, withadding how physical stores complement the brand’s omnichannel efforts. “We’ve realized customers want that localized convenience.” Home goods are a particular hobby horse of Chavez’s who got his start in Bloomingdale’s housewares department. He reported home goods sales in the Americas outpaced growth globally with sales of blankets, pillows and tableware growing “massively” last year.
. The company let the artist’s earlier Baby Birkin slide which was offered in a single NFT. MetaBirkins, by contrast, come in volumes of 100 that can be resold on the secondary market.U.S. District Court In the shareholders’ meeting, Dumas announced curiosity and interest in the metaverse but declined to go beyond saying it has potential as a “great means of communications,” with communications being essential to the brand-building process.