Hey Canva, AI isn’t a valid reason to increase your prices by 300%

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Hey Canva, AI isn’t a valid reason to increase your prices by 300%
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Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles.

In a highly controversial move, the design platform Canva announced that it would be increasing its subscription pricing structure. Known for being an accessible, beginner-friendly tool compared toand Figma, the costly increase is a disappointing evolution set to alienate its current users and further deter the professional design community.

The increase comes as a result of Canva's AI feature development – an"expanded product experience” which the company sees as justification for its painful 300% price increase. While the move is only set to affect Canva Teams users, it's a painful blow for small businesses that rely on the platform's accessible suite of tools.Announcing the price hike in an email to Canva Team users, the company states that from December, subscriptions will go from $119.

Loyal customers were understandably unhappy with the news, with many taking to X to share their frustration."Canva's value is in two areas -- quick basic editing of images, and their vast template library for everything else. It's the software everyone wanted from Adobe: basics plus starter templates. AI doesn't value add to what was already there," web design teachersays.

Canva's value is in two areas -- quick basic editing of images, and their vast template library for everything else. It's the software everyone wanted from Adobe: basics plus starter templates. AI doesn't value add to what was already there.https://t.co/pYrU0wPKPiMassive price hike from @canva, hitting everyone who has ever shared a folder with anyone, which they now have interpreted as meaning you have a ‘Team’.

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