Daily News | High Fidelity Bakery graduates to a brick-and-mortar space in South Philly
, and as of October, High Fidelity Bakery in the Newbold section of South Philly.
High Fidelity started out as a passion project for Brady Hatin, who drew on major life experiences when he launched the vegan and gluten-free bakery out of his South Philly home in 2020. Previously, he had spent 16 years working at Whole Foods Market, much of that as a bakery team leader. A longtime vegan, Hatin had also become proficient in adapting recipes to be gluten-free after one of his daughters was diagnosed with celiac disease.
The bakery landed there after vending its wares on Instagram, at coffee shops and stores around town, and at Bella Vista vegan cafe , where Hatin sublet kitchen space for a year starting in June 2021. He credits that opportunity as allowing him to comfortably move from a cottage business to a brick-and-mortar storefront.“I wasn’t taking out a loan from a bank. I wasn’t having to sign a really intimidating, huge lease. I was able to step into a more legitimate baking enterprise without having to take some of the giant risks.
Having a solid foundation of wholesale customers eased the transition to the new space, located mid-block between Mifflin and McKean Streets. But once the bakery opened its doors, the staff soon discovered “there’s a lot of people who literally live either on that block or within a few blocks that are gluten-free, or vegan and gluten-free, or have dairy issues,” Hatin said.
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