The 230-acre Firefly Park is planned at the busy southwest corner of the Dallas North Tollway and U.S. Highway 380, and the first phase will include a 200-room ...
Plans for 230-acre Firefly Park at the tollway and U.S. 380 include offices, retail, homes and restaurants.
Along with the Dream Hotel, Firefly Park plans call for almost 5 million square feet of office space, 2,200 luxury residential units, multiple food and beverage venues, 380,000 square feet of retail space and a music hall and outdoor amphitheater. “We wanted to do something with a different flair,” he said. “We believe Frisco is becoming an international city, and we wanted to participate in that.”
“With what’s going on with Jerry Jones and the Cowboys facility and the PGA, we were already comfortable with why Frisco would be a good location,” he said. “We are fortunate to collaborate with visionary developers like Wilks Development who share our same big dreams and bold ambitions to grow and develop our brand in new and emerging markets across the country.”“We have signed recently in Memphis, San Antonio, Atlanta, Cleveland and Oklahoma City,” Stein said.
“We purchased the property back in 2015,” said Kyle Wilks. “We were looking around for a good spot to invest and we thought the Highway 380 and Dallas North Tollway intersection was pretty hard to beat.
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