Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles.
can be an oppressive landscape of Gen Z brain rot, but once in a blue moon, something rises from the sludge to reinstate my faith in humanity. The most recent example? A car dealership in Houston.
Against all odds, the team at Central Houston Nissan have become the kings of TikTok marketing, demonstrating a perfect blend of weird Gen Z humour and meme-able charisma. There's much to learn from these unlikely stars, so strap in – you're in for a masterclass. , gives the videos the coveted virality social media managers crave.
It's clearly a successful marketing tactic, as the account's most popular video has racked up a steady 16.8M views."Now this is an ad!!! Give whoever was behind this a raise!" commented one user, while another sang extremely high praise, calling the viral clip"a work of art that should be studied." It's not to say that this technique should be replicated into the ground, but it goes to show that you can have fun with your marketing.
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