Kroger picked Houston to launch its first-ever Hispanic-concept store. The redesign was spearheaded by the first Latina to ever serve as Division President.
has been a grocery store go-to in Houston for more than 50 years, but now the grocery chain is doing something it's never done before in the country.
"We're very excited about this new format," said Laura Urquiza Gump, president of the Kroger Houston Division. , they say, is the"Hispanic store of the future."Urquiza Gump is the first Latina to serve as Kroger Houston's President. She spearheaded bringing the company's first Hispanic-concept store to life.
The juice bar has an array of colorful juices and smoothies. It's one of several exclusive features of the store and it's not found anywhere else in the country. "It's a store that has subtle touches," Urquiza Gump said."When you're shopping, the store speaks to the Latino customer.""We can find everything we need," said de Leon, who's a big fan of the revamped bakery or 'panaderia.'And so far, so good. The store is in a neighborhood that is more than 50% Hispanic. Two weeks in, Kroger says it's seen an increase in customer count and sales.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Highlighting Hispanic-owned businesses across Houston areaKHOU 11 is celebrating Hispanic Heritage Month by highlighting local businesses and their owners!
Weiterlesen »
Regis Welcomes First Latino President, Earns Hispanic-Serving Institution DesignationRegis University is looking to invest more into Latino students, who now make up over 25 percent of the undergraduate population.
Weiterlesen »
Addressing mental health among Latino communities | Hispanic Heritage MonthRecent studies show that a growing number of Latinos are dealing with mental health disorders like depression and anxiety, an issue that many attribute to a lack of resources and a longstanding stigma against airing grievances. Lesley Marin reports on a push for help.
Weiterlesen »
Hispanic Heritage Month: Taekwondo in NogalesThere are the Ameircan, Mexican, and Korean flags inside a taekwondo dojo named Jaguares Yom Chi, where Master Jimena Romo De Vivar holds class.
Weiterlesen »
Hispanic Heritage Month: 'El Chullo' serving up Peruvian cuisine and culture alikeFrom the Andes to the Valley of the Sun, El Chullo has brought people together over good food for a decade.
Weiterlesen »