This year’s growth confirms that the online shift triggered by the pandemic is permanent
“We have a net new consumer base that used to shop rarely or not at all online before the pandemic,” Pandya said. “That is the new consumer we still continue to hold.”
But the traditional e-commerce superstars of the holiday season - Black Friday and Cyber Monday - were less important this year, as supply chain worries caused consumers to shop earlier, and spending was spread out more over the season. Early holiday shopping in October possibly pulled some potential growth away from November and December. Pandya said.Buy now, pay later payment options saw double digit growth during the seaon, with revenue up 27% and orders placed using delayed payment up 10%. Consumers are spending an average of $224 using buy now, pay later, with roughly three items in their shopping carts for pay later options, according to Adobe.
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