Consumers' perceptions about a retailer's fulfillment capabilities may be shaped by their experience over the holidays:
limiting
costs, while buy online, pickup in-store services have the same effect since they eliminate last-mile delivery entirely. Offerings like these can help retailers avoid surging shipping costs and late deliveries even though they have fewer days to make deliveries during the holidays than usual — and considering consumers were 45% more likely to convert with retailers offering BOPIS options on Cyber Monday, per data from Adobe Analytics sent to Business Insider Intelligence, omnichannel initiatives can help merchants secure more sales, too.
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