Following Holly Willoughby's departure from ITV's This Morning after 14 years, an expert suggests she is in for a presenting overhaul
Holly Willoughby may be set for a career revamp after the presenter sensationally quit This Morning after 14 years on the show.
And whilst reports claim ITV was blindsided by the star's exit, finding out just minutes prior to her statement being published, Edward argues her days on the daytime programme were 'numbered' regardless of its recent controversies. "I believe that Willoughby's days were numbered, controversy or no controversy... Holly would be much better off undertaking a complete career pivot, moving towards the types of broadcasting that are much better protected and more suited to streaming habits - documentary narration/presenting, reality TV hosting, travel and adventure broadcasting, and news anchoring," he added.
Edward added: "From a pure PR point of view, This Morning has needed a brand reset for a long time, and not just because of the Holly vs Phil fallout." "Her continued presence would be less of a PR conundrum for the Dancing on Ice showrunners and producers. And for her, it would provide continued exposure, ensuring her ongoing relevance, while she decides on and then cements her next steps. Career pivots are often best done one stepping stone at a time.
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