“We’ve had some people that will fly in from Alaska and order 80 to 120 tacos at one time.”
After tasting tacos for the first time at a friend’s house in Grass Valley, California, in the 1950s, Knudson went home and got busy in the kitchen trying to create his own recipe for the perfect taco — enamored by the flavors of the Mexican staple, which was less ubiquitous at the time.“He was playing around with different flavors, but accidentally spilled some Parmesan on the taco. He gave it a try and the rest is history,” said Jimboy’s Tacos CEO and Knudson’s grandson, Erik Freeman.
Jim Knudson stands in front of the original Jimboy's Tacos trailer that started it all almost 70 years ago.“It didn’t make any money the first three years, but as my grandfather would say, it became successful out of pure stubbornness,” Freeman told SFGATE. “He loved the flavors of it. He believed that it was going to take. People were going to love it. They just needed to try it.”
“I can remember my grandmother telling me stories about Dean Martin having some and Frank Sinatra and the Rat Pack and people from ‘Bonanza’ coming over and having tacos,” Freeman, who has been working in the family business since he was six, said. “So Jimboy’s definitely has a really nice background in Tahoe.”
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