SoFi Stadium and the Hollywood Park complex in Inglewood, California, have a new asset to lure artists the short drive south from Los Angeles: the 6,000-seat YouTube Theater
says YouTube Theater is complimentary to the stadium, which can hold 45,000 to 100,000 guests. “From a flexibility standpoint, it was really important for us to do something like this in a conditioned space,” he says.“We’re very excited to open it up in a couple of weeks from a technology standpoint," Gannon continues."There’s a lot of screens and a lot of interactive things around here. That was important in putting this together and also in the partnership with YouTube.
YouTube Theater features a 13 feet by 10 feet digital signage display of the YouTube icon, which can be transformed into an immersive video screen for guests to interact with. The theater also includes an interactive digital wall on the interior that can be used to celebrate YouTube creators and artists by showcasing them in a gallery-like setting.Angela Courtin “YouTube Theater offers a unique business opportunity for us to combine the digital world with the physical one,” says Courtin.
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