The challenge with throwing an annual event for more than 700 people is how to keep attendees engaged without recreating a “Groundhog Day” luncheon year after year. Tim Menke and Sheryl Main, reign…
The challenge with throwing an annual event for more than 700 people is how to keep attendees engaged without recreating a “Groundhog Day” luncheon year after year. Tim Menke and Sheryl Main, reigning chairs ofThis year’s celebration at the Beverly Hilton on March 10 marks 60 years of recognizing the individuals and teams whose job it is to promote entertainment content.
“How do you show people there’s a need for movies besides the superhero movies, to get people back into the theater?” asks Alt. It’s far easier to wait for movies to hit the streaming services than to expend the effort and spend the money on going out, she notes. So, Alt and her fellow nominees find themselves not only promoting projects in terms of visibility, but also striving to encourage theatergoing, especially coming out of the pandemic.
Such an abstract concept can be hard to understand. “My parents still don’t know what I do!” laughs Alt.
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